Advanced Selling: Wagglepop Stores
- Do you sell more than just the occasional item?
- Do you specialize in a particular product line or group of similar
products?
- Do you want to target a particular market more consistently?
- Do you want to reward and retain more of your loyal, repeat
customers?
- Do you want to sell more at the best time to sell more
..... right after the initial sale?
If you answered yes to any of these questions, then a Wagglepop
Store is for you!
Wagglepop Stores start at just $29.95/month, and it's a cost-effective
way to build a presence not only on Wagglepop, but across the entire Web.
Stores are completely customizable, and offer plenty of tools to help you
make your Store reflect you and your products.
All Wagglepop Stores feature BusinessBuilder, an exciting suite of
advanced selling tools designed to help you grow your business
How will a Wagglepop Store help grow my business?
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BusinessBuilder
The BusinessBuilder suite of advanced selling tools is a unique
and innovative collection of tools designed with one goal in mind:
to help you grow your business by giving you the exact tools you
need, where you need them and when you need them.
Once you use the tools in the BusinessBuilder suite, you'll
wonder how you ever operated without them!
The BusinessBuilder Suite of Advanced Selling Tools:
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OnTarget
The OnTarget Cross Promotions Tool is designed specifically
to cross promote the exact items you want to promote, for
any listing, based on conditions and criteria that you
choose. By creating Promotion Rules in your Merchandising
Manager, you'll be able to effectively target your market,
even more than one market, more directly than ever before by
'spliting' your rules into two different parts, with
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InStore
The InStore Store Promotions Tool actually features two
distinct and different tools:
- InStore Cross Promotions Tool
- InStore Category Headers
InStore Cross Promotions will allow you to cross promote
items when and where you wish as potential buyers search or
browse your Store. The InStore Cross Promotion Rules that
you create will determine where your InStore displays
appear, and what is displayed You can make rules based on
keyword, by category, or by page, and cross promote to
keywords in specific categories if you wish! Additionally,
all rules can be 'split' into two parts, so that, if you
wish, you may target two distinctly different markets within
a single InStore Cross Promotions display. You can even
display InStore on custom pages that you create!
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Red Carpet Customer Program
The Red Carpet Customer Program is designed to help Store
sellers reward and retain loyal repeat customers by offering
automatic discounts based on settings chosen by the seller
in My Wagglepop.
When viewing individual item listings, only buyers
who qualify for a discount as a Red Carpet Customer of that
seller will see a special, discounted Buy It Now or OneBid
Instant Purchase price.
Sellers who use the Red Carpet Customer Program can
decide the parameters for inclusion, based on either number
of sales or total sales dollars, and set discounts for those
customers during item creation in either dollars off or
percentage off.
Your inclusion settings in My Wagglepop allow you to keep
track of customer purchases, and will notify you once an
individual member has qualified for inclusion. Whether it
takes 1 day or 6 months to qualify, the program will keep
track of all your buyers until they do.
It's unique to Wagglepop, and an important useful way for
buyers to save money and time, while helping sellers make
and retain customers. It's the 21st century way for buyers
and sellers to transact, and the perfect way to let buyers
know that they are important to you and your business, and
keep them coming back again and again!
How
does it work?
Red Carpet Customers who are signed in will see their own
specially discounted Buy It Now or OneBid Instant Purchase
prices, based on discounts that you choose ..... viewable
and available only to your Red Carpet Customers.
Example:
non-Red Carpet Customer
Example:
Red Carpet Customer
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Buy More Now
Buy More Now is designed to help Store sellers sell more
at the best time to sell more: right after the initial
purchase!
Buy More Now will offer up to 10 additional items based
on Promotion Rules you configure in your Merchandising
Manager. The Merchandising Manager will allow you to present
the exact items you want to offer via Buy More Now, for any
listing, based on conditions and criteria that you choose.
The Promotion Rules in you create in your Merchandising
Manager will allow you to effectively target your market,
even more than one market, in your Buy More Now
presentations.
Buy More Now will appear automatically after any
conventional Buy It Now or OneBid Instant Purchase as a part
of the purchase confirmation process, as well as display as
a link above all individual items in buyers' Won section of
My Wagglepop. As long as you have not issued an invoice via
InvoiceDirect, the Buy More Now presentation will remain in
place and available to your buyer.
Buyers can add as many items as they wish to their
existing order quickly and easily with just the check of a
box.
But wait ..... it gets even better!
DyanamicDiscounts
What are DynamicDiscounts? DynamicDiscounts are discounts
you can offer buyers who add to their order using Buy More
Now!
Not only can you offer a discount (based either on total
order dollars or total purchases), but buyers will be able
to see the discounts take effect, as they shop, with
each qualifying click of the mouse!
The more they buy, the more they save based on your
discount settings.
It's recommended that you offer a Combined Shipping
Discount when selling multiple items. Your Combined Shipping
Discount will appear at the bottom of all Buy More Now
presentations, as well as a personal message from you.
Once a buyer has added to an existing order using Buy
More Now, issue a combined invoice using InvoiceDirect in My
Wagglepop. Clicking on any individual sold item from here
will let you see all purchases made by that buyer, and let
you combine them into one single invoice (if you use
Combined Shipping and Payments), which you can then issue to
the buyer by email for payment.
Your buyer has now just saved time and money, and you've
taken a big step in expanding your customer base.
Now that's smart selling. |
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Unique Branding
A Wagglepop Store allows you the opportunity to build and
develop a unique brand across the internet, by creating a
consistent shopping environment for potential buyers. Your store
is completely customizable! You can change colors, add a logo, set
promotions, make custom pages, and even create as many
custom categories as you wish. The variations are almost endless!
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Unique Web Address
As a Wagglepop Store seller, you will design your very own URL,
or Web address, that you can promote anywhere and any way you
wish.
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Unique Search Engine
Every Wagglepop Store features a Search box unique to your
store, allowing buyers to find exactly what they are looking for
as quickly as possible. It's a powerful way to keep buyers coming
back again and again!
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Store Listing Header
Only Wagglepop Store sellers can include a Store Listing Header
in all of their listings. The header includes your own Store
search box, as well as dropdowns to every category and page in
your Store. It's almost like having a "mini-Store" in
all of your listings!
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Use the Store Inventory Listing
Format
As a Wagglepop Store seller, all items that you list on
Wagglepop will be available within your Store. However, you can
save time and money by using the Store Inventory Listing Format.
Store Inventory items are OneBid Instant Purchase items that run
for longer durations and cost less than conventional Wagglepop
listings. By using the Automatic Relisting feature, you can
"stock up" your store with Store Inventory listings, and
keep them listed until they sell!
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Shopping Comparison Site Inclusion
One of the more popular ways buyers find items today is by
using Shopping Comparison sites, such as Froogle. These sites only
display items that have a "set price", such as the set
price on a OneBid Instant Purchase item. Stocking your store with
inventory using the Store Inventory format is a great way to get
possible exposure in these Shopping Comparison sites, and hopefully, more
sales!
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